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DM Coach
Ask anything about your outbound DM strategy
TODAY
10:42
Welcome back. Last week your follower scrape on @leilahormozi pulled 4,200 leads — your DM-1 sat at a 8.4% reply rate, which is fine but the open-to-reply ratio is dropping after day 3. Want me to look at why?
10:43
Yeah, I think the second follow-up is killing it. Too aggressive?
10:43
You're not aggressive — you're vague. Your follow-up just re-pitches the same line as DM-1 with "bumping this." Most of your replies came from people who got a fresh hook on day 4, not a nudge. Three concrete moves: • Replace "bumping" with a new angle — a stat, a question, or a callback to their pinned tweet. • Cut DM-2 to under 280 chars. Yours averages 410. • Shift the CTA from "hop on a call?" to a low-friction question they can answer in one line.
10:46
Show me my last 5 replies and tell me what worked.
10:47
Your strongest replies came from replies that opened with a specific observation about their recent work. The generic hooks got 2.1% reply rate; the specific ones hit 7.8%. Lean into that.
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