HeyReach is a well-built LinkedIn outreach tool. But if you have sent 50 connection requests this week and gotten two replies, you already know the problem: LinkedIn is oversaturated. Every SDR, recruiter, and agency in the world is fighting for the same inbox. Scrapely opens a completely different channel where your prospects are active but almost nobody is doing structured outreach.
Why Twitter/X DMs Instead of LinkedIn Messages
LinkedIn outreach worked brilliantly from 2018 to 2022. Today, decision-makers treat LinkedIn InMails and connection requests the same way they treat cold email: ignore, archive, delete. The signal-to-noise ratio has collapsed.
Twitter/X is different. Founders, VPs, and agency owners are active on the platform daily, posting thoughts, engaging in threads, sharing wins. But almost nobody is doing organized B2B outreach through DMs. That gap is the opportunity Scrapely is built to exploit.
This is the richest B2B dataset nobody is mining at scale. Twitter gives you real-time signals (what prospects tweet about, who they follow, what frustrates them) that LinkedIn profile fields simply do not capture.
HeyReach vs Scrapely: Side-by-Side
| Factor | Scrapely | HeyReach |
|---|---|---|
| Channel | Twitter/X DMs | LinkedIn messages and InMails |
| Inbox Saturation | Low. Twitter DMs are underutilized for B2B outreach | High. Decision-makers get dozens of LinkedIn pitches daily |
| AI Personalization | Multi-step: reads tweets, bio, and website per prospect | Template variables from LinkedIn profile fields |
| Enrichment | LinkedIn-to-X and email-to-X matching at high rates | LinkedIn-native data only |
| AI Setter | Qualifies leads and books Calendly calls automatically | Not available |
| Account Supply | Accounts supplied with cookie and proxy setup included | Users provide their own LinkedIn accounts |
| Pricing Model | Flat pricing ($1,999/mo for unlimited accounts) | Per-seat pricing |
AI Personalization: Profile Fields vs Real-Time Signals
HeyReach Personalization
HeyReach personalizes using LinkedIn profile data: name, company, title, mutual connections. This is the same data every other LinkedIn tool uses, which means your messages look like everyone else's messages.
Scrapely Personalization
Scrapely's AI reads context that no LinkedIn tool can access:
- The prospect's last 10 tweets to understand what they care about right now
- Their full bio for role, company, and positioning signals
- Their company website for product details, team size, and market positioning
The result is a DM that references something specific and recent. When someone sees you mention a tweet they posted yesterday, it feels personal because it is. This is included in every Scrapely plan at no extra cost, with no per-message fees or API credit charges.
LinkedIn-to-X Enrichment: Bridge Your Existing Lists
Already have prospect lists from HeyReach? Scrapely's enrichment engine can match LinkedIn profiles to Twitter/X handles at high match rates. You can also match email addresses to X accounts.
This means you do not have to rebuild your prospect lists from scratch. Import your existing leads, enrich them with Twitter handles, and reach them in a channel where they are not drowning in sales pitches. The enrichment runs in the opposite direction that most tools offer, because Scrapely is built to bring prospects from other channels into Twitter/X outreach.
AI Setter: DM to Booked Call
When a prospect replies with interest, Scrapely's AI Setter can qualify the lead based on your ICP criteria, answer common questions, and send a Calendly link to book the call automatically. HeyReach does not offer an equivalent. With LinkedIn tools, you still need someone monitoring the inbox and manually qualifying every reply.
We Use Scrapely to Sell Scrapely
This is not theoretical. We built Scrapely because we needed it ourselves, and we still use it as our primary outreach channel. Through cold Twitter DMs sent on our own platform, we acquired:
- Kissmetrics (the analytics company) became a customer through a cold DM
- RedRover signed after a personalized outreach sequence on X
- Parallel was closed entirely through our own product's DM automation
Over 1.1 million DMs have been sent through the platform. We are not a SaaS company that built something and hoped it works. We are a team that built the tool we needed, proved it works, and opened it up to other agencies.
Who Should Choose Which Tool
Keep HeyReach if:
- Your ICP is only active on LinkedIn and not on Twitter/X
- You are seeing strong reply rates on LinkedIn and do not need a new channel
- Your outreach strategy is LinkedIn-first and you are not ready to diversify
Add or switch to Scrapely if:
- Your LinkedIn reply rates have dropped and you need a new channel
- Your prospects are active on Twitter/X (founders, agency owners, creators, VPs)
- You want AI personalization that goes deeper than template variables
- You are an agency that needs flat pricing for 10 to 100+ accounts
- You want automated lead qualification and call booking through AI Setter
Recommendation: Many agencies run LinkedIn outreach through HeyReach and Twitter/X outreach through Scrapely as complementary channels. If your LinkedIn response rates have plateaued, adding Twitter DMs can unlock a prospect pool your competitors are not reaching. Start with a 14-day free trial.
Pricing
Scrapely offers three tiers based on your needs:
Starter
- 10 outreach accounts
- Unlimited DM volume
- AI personalization engine
Growth
- 25 outreach accounts
- Unlimited DM volume
- AI Setter included
Unlimited
- Unlimited outreach accounts
- Unlimited DM volume
- AI Setter included
All plans include unlimited lead scraping, unlimited AI personalization, and dedicated proxy infrastructure.
Frequently Asked Questions
Can I do Twitter outreach instead of LinkedIn with HeyReach?
No. HeyReach is a LinkedIn-only automation tool. It does not support Twitter/X outreach. If you want to reach prospects through Twitter DMs, you need a platform like Scrapely that is built specifically for X outreach with AI personalization, account warming, and deliverability infrastructure included.
Is HeyReach safer than Twitter DMs?
Both channels carry platform risk. LinkedIn restricts automation aggressively and can restrict accounts that exceed connection request limits. Scrapely mitigates Twitter/X risk through automated account warming, randomized send patterns, session-level account isolation, and conservative rate limits that scale with account maturity. Over 1.1 million DMs have been sent through the platform.
Is HeyReach cheaper than Scrapely?
HeyReach charges per seat with LinkedIn-specific pricing tiers. Scrapely uses flat pricing: $500/month for 10 accounts, $1,500/month for 25 accounts, $1,999/month for unlimited accounts. All plans include unlimited DM volume and AI personalization at no extra cost.
Can I import HeyReach contacts to Scrapely?
Yes. If you have a prospect list from HeyReach (LinkedIn profiles or associated emails), Scrapely's enrichment engine can match LinkedIn profiles and email addresses to Twitter/X handles at high match rates. This lets you reach your existing prospects through a new, less saturated channel without rebuilding your lists from scratch.
Why should I add Twitter DMs if LinkedIn is already working?
Adding a second outreach channel increases your total addressable surface without increasing noise in any single inbox. Prospects who ignore LinkedIn InMails may respond to a thoughtful Twitter DM that references their recent tweets. Scrapely customers like Kissmetrics, RedRover, and Parallel were all acquired through cold DMs on X.
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