Refine an existing draft — pick a section to edit · Section 1 of 5: Collect
1/5
TODAY
09:15Collect
Let's gather what we need to refine your draft. I need four things: the existing DM body, who you're targeting, what they posted or did, and why you're reaching out now.
09:16
Targeting @alexhormozi followers on Twitter. Here's the draft:
"Hey {{first_name}}, I saw your thread on series A burn rate. We've helped 15 founders cut their burn by 20% in 8 weeks. Open to a quick call?"
09:18Collect
Good. What's the specific thread they posted that made you reach out? And what's your angle — are you selling a service, inviting them to an event, or something else?
09:19
The thread was about how most startups are burning too much capital. I'm selling a fractional CFO retainer that helps with forecasting and cash planning.
09:20Collect
Perfect. I've got the raw material. Your lead is in cash-pain mode, and you have a direct solution. Rough edges we'll hit: that opener is too generic, the offer description doesn't explain the outcome, and there's no proof. Moving to Offer Phrasing next.
{{first_name}} — saw your thread on series A burn. We've helped 15 founders cut their burn by 20% in 8 weeks. Open to a quick call?