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Section 2: DM Course · Leading with Value
Module
1. Getting Started
2. Finding Leads
3. Filtering Leads
4. Messaging Setup
1. What to Expect
2. Phrasing Your Offer
3. Messaging Principles
3a. Leading with Value
3b. Social Proof
4. Selecting a DM Template
1. AI Call-Booking Setter
2. Offers
3. Profile Optimization
4. Analytics + A/B Testing
5. Scrapely API
Leading with Value
Estimated time to complete: ~5m
Good vs. bad free value
Example — Cold Email Agency
Low Quality
“Free PDF on how to get more leads with cold email”
Mid Quality
“Free audit of your current outbound setup”
High Quality
“Pulled 3 cold email sequences your competitors are running — here's what's working and the exact subject lines getting 40%+ open rates”
Category
High Quality
Medium Quality
Low Quality
Relevance
Directly solves a
current pain
the prospect has
Helpful, but
not their biggest pain
They
don’t need, can’t use, or don’t care about it
Specific and Practical
Solves a clear, concrete problem with a (near) instant benefit.
Useful and clear, but
not easy to implement
Vague,
friction before use
(e.g. a call/explanation)
Unique
Feels custom.
Not commonly given
Personalized variation
of common offers
Generic
, feels like “a freebie”
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