Workspace/Learn/Section 2: DM Course · Messaging Principles

Messaging Principles

Estimated time to complete: ~1m

Two parts to focus on

The best cold DMs we've seen have these 2 elements done well.

  • Free value — something specific that each lead needs
  • Social proof — testimonials and evidence of your product/service working

The next 2 modules cover each part in more detail.

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DM Course · Module 3 of 4
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