Phrasing Your Offer
Estimated time to complete: 16:30
The 3 Types of Offer Phrasing
Example — Ghostwriting
Level 0 — GenericI'm a ghostwriter and I help founders build their personal brand on Twitter.
Level 1 — NumbersI ghostwrite Twitter content for founders and grow their accounts by 10k+ followers in 90 days.
Level 2 — UniqueI ghostwrite for SaaS founders specifically — our system generates 10k+ followers in 90 days by turning your product updates into thought leadership threads.
We're the only agency that writes from your existing content, not generic takes.
Level 3 — Why They Should CareYour product at {company} is solid but your Twitter reads like a ghost town — potential clients searching your name see a profile with no posts.
We grow SaaS founders accounts with ghostwriting from your actual product info — 10k+ followers in 90 days, all the content sounds like you, not a marketer.
Example — Ads Targeting eCommerce
Level 0 — GenericWe run paid ads for eCommerce brands.
Level 1 — NumericalWe help DTC brands generate 3x ROAS on Meta ads within 60 days.
Level 2 — UniqueWe guarantee 3x ROAS on Meta within 60 days for DTC brands doing $10-50k/mo — or you don't pay.
We only run creative-first strategies, no broad targeting hacks.
Level 3 — Why They Should CareJust saw {brand}'s new drop — the photography is great but your Meta ads are running the same 3 creatives from last quarter.
Most DTC brands at your spend level leave 30-40% ROAS on the table because they aren't cycling creatives fast enough.
We guarantee 3x ROAS in 60 days or you don't pay.