Social Proof
Estimated time to complete: 5:10
Good vs. bad social proof
Specific and relevant
We helped {brand} go from 12 to 47 booked demos/month in 6 weeks
I work with 3 other accounts in your niche and they've all booked 8-12 calls last month from this sequence
We took {brand} from 1.9x to 3.4x ROAS in 47 days — here's the screenshot
Vague and irrelevant
We've helped hundreds of clients book more calls
I've worked with accounts in your niche and they usually book 8-12 calls a month from this sequence
We're one of the leading agencies in Meta paid aids.
The three tests (you don't need all three)
- Authority — who is vouching, and would this lead recognise them?
- Tangible — what returns, numerical or positive changes that your leads care about that you bring?
- Timely — how recent is it?